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Why Streaming Exclusives Are Here to Stay
Frank Ocean, Beyoncé, and others helped push forward the highly-debated album release strategy that continues to evolve each year.
Apr 24, 2019
Beyoncé's Streaming Strategy, Explained
Netflix, Tidal, and Spotify all serve different roles in Queen Bey's strategic plan.
Apr 18, 2019
New website - Trapital.co
Trapital has a new home! Check out trapital.co to read the latest Trapital stories on hip-hop business + strategy. While you’re here, go ahead and join the music execs and business leaders who get Trapital in their inbox.
May 3, 2019
Rolling Loud is Not 'Hip-Hop Coachella'
The growing hip-hop festival is often compared to Coachella, but two events are like night and day.
Apr 10, 2019
How Nipsey Hussle's Marathon Can Continue
Nipsey Hussle's mission was still in progress, but luckily he left his playbook behind.
Apr 3, 2019
Most popular
How Jay Z and Damon Dash's Split Still Impacts Hip-Hop
Why Every Rapper is Heading to Las Vegas (and Why That’s a Problem)
How Nipsey Hussle's Marathon Can Continue
I'm Officially Full-Time on Trapital!
Beyoncé's Streaming Strategy, Explained
Why the Migos Solo Albums are Underperforming
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New
What Hip-Hop Gets Wrong About Master P and No Limit
Today's artists want what Master P achieved, but they need to understand why his record label's strategy would be less effective today.
Mar 26, 2019
Why Def Jam Should Split the Record Label
The hip-hop label is on to something with its new Rap Camp, but can maximize its value as a separate business unit.
Mar 19, 2019
'Red Table Talk,' 'The Shop,' and the Viral Content Trap
Both Jada Pinkett Smith and LeBron James' shows need to balance their desire for evergreen content and the urge to cover the hot story.
Mar 14, 2019
Why Kanye West is Bound to Keep Fighting for Ownership
Ye's lawsuit against EMI Music Publishing is understandable, but his pattern of business decisions may lead to similar challenges down the road.
Mar 7, 2019
Posthumous Careers are Harder Than Ever to Manage
Today's artists earn money in more ways than ever, which fuels the debates on how to best manage their careers when they die.
Mar 4, 2019
Direct-to-Consumer Hip-Hop is Not a Game
Nipsey Hussle and other rappers have established strong brands to serve fans directly, but it takes focus and commitment to replicate their model.
Feb 27, 2019
Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry
As the venture capital landscape matures, hip-hop's investors can stand out because the music industry went through similar changes.
Feb 21, 2019
How Rappers Can Maximize Their Mixtape Anniversaries
Drake's plan for So Far Gone's 10th anniversary is a model that others can follow to monetize their back catalog.
Feb 17, 2019
See all
Most popular
How Jay Z and Damon Dash's Split Still Impacts Hip-Hop
Why Every Rapper is Heading to Las Vegas (and Why That’s a Problem)
How Nipsey Hussle's Marathon Can Continue
I'm Officially Full-Time on Trapital!
Beyoncé's Streaming Strategy, Explained
Why the Migos Solo Albums are Underperforming
See all popular
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Trapital
Insights on music, media, and culture.
By Dan Runcie
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