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Frank Ocean, Beyoncé, and others helped push forward the highly-debated album release strategy that continues to evolve each year.
Netflix, Tidal, and Spotify all serve different roles in Queen Bey's strategic plan.
Trapital has a new home! Check out trapital.co to read the latest Trapital stories on hip-hop business + strategy. While you’re here, go ahead and join the music execs and business leaders who get Trapital in their inbox.
The growing hip-hop festival is often compared to Coachella, but two events are like night and day.
Nipsey Hussle's mission was still in progress, but luckily he left his playbook behind.

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Today's artists want what Master P achieved, but they need to understand why his record label's strategy would be less effective today.
The hip-hop label is on to something with its new Rap Camp, but can maximize its value as a separate business unit.
Both Jada Pinkett Smith and LeBron James' shows need to balance their desire for evergreen content and the urge to cover the hot story.
Ye's lawsuit against EMI Music Publishing is understandable, but his pattern of business decisions may lead to similar challenges down the road.
Today's artists earn money in more ways than ever, which fuels the debates on how to best manage their careers when they die.
Nipsey Hussle and other rappers have established strong brands to serve fans directly, but it takes focus and commitment to replicate their model.
As the venture capital landscape matures, hip-hop's investors can stand out because the music industry went through similar changes.
Drake's plan for So Far Gone's 10th anniversary is a model that others can follow to monetize their back catalog.
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