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Have you ever wondered who out there seriously bought Kanye West’s plain white t-shirts for $120? Or how successful Roc Nation really is? If the answer’s yes, then you’re in the right place.

Every two weeks, Dan Runcie (a writer who’s been published in WIRED, Backchannel, and Medium) will take a deep dive into the business that shapes hip-hop culture. He’ll assess why and how an artist, company, or mogul became a success or failure.

The first newsletter will launch in a few weeks! Sign up today and come along for the journey. Let’s scale the culture.