Dan Runcie breaks down the business side of hip-hop. Learn about strategic moves that shape the culture. Sign up for stories you won't find elsewhere.

Hip-hop business and strategy that you won’t read elsewhere.

Hip-hop artists are some of the most successful business leaders in the world. But the coverage on them often just scratches the surface. This does a disservice to the artists and the culture. The pursuits of Diddy and Jay Z should be assessed the same way that Elon Musk and Mark Zuckerberg are.

Trapital solves this by digging deeper. Each story breaks downs and identifies the strategic moves and principles that shape the culture.

Read about how much it costs J. Cole to maintain one of the most loyal fanbases in hip-hop. Understand how Drake created a Walmart-Procter Gamble style relationship with the music streaming services. Take a trip down memory lane and learn about how Damon Dash brought rap concerts back by controlling the media narrative.

Here are a few testimonials from Trapital readers:

“There aren’t many media outlets digging deep into the business side of hip-hop culture. Trapital comes as a breath of fresh air. Dan’s authentic style and data driven stories help separate his work from the pack. Definitely a platform to keep an eye on…” - Jason Towns, CEO & Managing Partner, Groundwork Ventures

“I’m an industry insider but I can’t from, I really enjoy the content even when if goes against one of our marquee artists (Future). I’ve shared a great deal of your posts and look forward to see what you have up your sleeves.”
- Cory Sparks, Director of National Urban Promotions, Epic Records

“I enjoy reading about culture. And music. And business. Somehow Trapital combines all of those subjects into regular essays that almost always make me look at the world in a new way. Huge learning curve from this newsletter. And fun to read!”
- Andy Weissman, Partner, Union Square Ventures

"It was impossible to find a focused weekly deep-dive into the business of hip-hop before Trapital. I really appreciate how Dan cuts through the noise with data, timely context, and an encyclopedic knowledge of how our culture works." 
- Noah Chestnut, Director of Product, Bleacher Report

Several Trapital stories have been featured on MediaREDEF, Flipboard, and other sources featuring the best stories of the week.

Trapital is written exclusively by me, Dan Runcie. I have been published in WIRED, Pigeons & Planes, Medium, and several other publications. I’ve interviewed Grammy-award winning artists and industry experts. I live in San Francisco, California. I earned my MBA from University of Michigan, Ross School of Business, and my B.S. from Quinnipiac University.

I hope you enjoy Trapital and learn something new!

- Dan Runcie